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回想力越好，或许越简单无聊
……“令我感兴趣的是，人们对事物资生厌恶的速率各不相同。试想下广播电台里的流行歌曲，即便循环播放了很多遍，有些人仍是百听不厌乃至还想再听；但还有很多人早就听厌了。”
研讨人员估测，这种差异或许与过往阅历的回想有关。例如，研讨标明：当被要求详细描述上一顿吃了啥之后，人们会更早脱离晚餐餐桌。
所以，研讨人员先测验了本科生的回想力，然后让这些学生循环观看三幅经典画作，如《星月夜》（The Starry Night）、《美国哥特式》（American Gothic）和《呼吁》（The Scream），或许循环听三首流行歌曲或三段古典音乐。在整个测验过程中，研讨人员间歇性地要求受试者用 0 到 10 的分值给自己的体会打分。
受试者在回想测验中得分越高，就越简单感到无聊。
“咱们发现，回想力越好的人对音乐或画作的回想就更明晰，这导致他们厌恶这些音乐或画作的速度也更快。所以，记住更多的细节，实践上会让受试者感觉自己更频频地体会了音乐或画作。”
该研讨结果标明，市场营销人员能够“操作”咱们对相应产品的需求愿望：经过设法涣散咱们的注意力，让咱们无法彻底记住自己的相关阅历。相同的，沉浸在之前吃零食的回想里，也是一个骗自己少吃废物食物的好办法……[检查全文]
Better Memory Begets Boredom
…“Something that was interesting to me is that some people get tired of things at very different rates. When you think about pop songs on the radio, some people must still be enjoying them and requesting them even after hearing them a lot. But a lot of other people are really sick of those same songs.”
The difference, the researchersposited, might have to do with memories of past consumption. For example, studies show that people push away from the dinner table sooner when they’re asked to describe in detail what they ate earlier for lunch.
So the researchers tested the memory capacity of undergraduates. The students then viewed a repeating series of three classic paintings…likeThe Starry Night,American Gothic, andThe Scream…or listened and re-listened to a series of three pop songs…or three pieces of classical music. Throughout the test, the participants wereintermittentlyasked to rate their experience on a scale of zero to ten.
And the better a participant scored in the memory test, the faster they got bored.
“We found that people with larger capacities remembered more about the music or art, which led to them getting tired of the music or art more quickly. So remembering more details actually made the participants feel like they’d experienced the music or art more often.”
The findings suggest that marketers could manipulate our desire for their products by figuring out ways to distract us and keep us from fully remembering our experiences. We could also trick ourselves into eating less junk food byimmersingourselves in the memory of a previous snack…[full transcript]
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